Poster: Wall of Arms – The Maccabees

Introduction to the Artist:

The Maccabees were a band formed in 2004. They consisted of Orlando Weeks, Hugo White, Felix White, Rupert Jarvis and Sam Doyle. In their early years, The Maccabees released their first album titled ‘Colour It In’ which reached number 24 in the UK Album Charts. From this, they were able to go on a tour of the UK and eventually sold out the majority of their shows. Later in 2012, the band announced on their website that they were to release a new album titled ‘Given To The Wild’. This album went on to gain the number one spot in the UK Album Charts, a nomination for the Mercury Prize and eventually was certified gold in the United Kingdom. In more recent years the band released various singles, however, in 2016 they announced their split on Twitter. Not leaving their fans disappointed they arranged a goodbye concert which ran throughout 2017.

The Maccabees album ‘Wall Of Arms’ features song such as:

• Love You Better
• Can You Give It
• Young Lions
• Dinosaurs 
• Seventeen Hands
• Wall Of Arms

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The Poster:

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Typography:

The typography for the ‘Wall Of Arms’ album poster is eye-catching. A very simplistic font has been used to ensure that the audience is able to clearly read what is written. This will allow for them to take in all the necessary information about the new album. Capital letters have been used throughout the band’s name and the album title creating a bold effect. Overall this adds to the text and emphasises it making it stand out. The band’s name has been printed twice on the poster. Printing this name twice perhaps makes up for the size of the text as in regard to the other information it is the same. 

Underneath the band’s name is the text “Acclaimed new album Wall Of Arms out now”. This uses the same style of font as the band name which creates a sense of consistency in the poster making it look professional. However, this piece of text is also printed twice. Once under the band name where some of the writing is in red and on the right where it is in yellow. Having the same text in different colours adds a vibrant tone to the poster while getting the information across. 

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Images:

The image that is displayed on the poster is of the band. Here they appear to be illustrated in a cartoon format. Many album posters have pictures of the artist on the front so that the audience will know what they look like. In this case, this example conforms to that convention. However, some album posters also display naturalistic elements such as clouds or sun. In this example, there are no forms of nature illustrated which means in this aspect it subverts the convention. Underneath each of the members of the band is what looks like dripping paint. This is something that although isn’t common I like the look of. To me the way the image and the paint blend together makes the picture of the band look more interesting than a standard photo. 

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Colours:

Typically album posters will use a minimum of three colours. This is so that they avoid any colour clashes which may make the poster look unprofessional and unattractive.  However, in this album poster by The Maccabees, the editor has used a wide variety of colours and breaks the typical convention. The colours yellow, red, green, blue, brown, black and white are used as well as a skin tone colour for the band’s faces. Although a wide variety of colours have been used in the poster the majority of them are found very close together on the colour wheel which means that they don’t clash. This is a technique I will consider using when it comes to making my own poster. In regards to the text, black has been used to present the title of the band. Using black will contrast with the white background and make the information stand out better. This has also been done with the text in red. As for the yellow text, this has been placed on a darker part of the poster as the colour yellow is light which may not show up against the white. Therefore having a darker background such as the brown and black will help create the contrast. 

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Positioning:

The image of the band has been placed in the centre of the poster as this is the spot where the audience eyes naturally fall first. At the top of the poster is the band’s name. This has been printed twice which will help the audience to understand what the name of the band is. Underneath this is some information about the album such as its name. Placing this underneath the band’s title will help the audience to automatically read the information helping them as it is near to what they were initially reading. At the bottom of the poster, the paint from the main image drips down. This helps the images to have a cool paint-like effect and fills in the blank white space at the bottom. 

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References:

https://en.wikipedia.org/wiki/The_Maccabees_(band)

https://en.wikipedia.org/wiki/Wall_of_Arms

Poster: Oceans EP – Seafret

Introduction to the Artist:

Seafret is a music duo from Bridlington consisting of Jack Sedman and Harry Draper. They first began their music career in 2015 when they signed to Columbia Records and continue to make music today. Their first album release was on 26th January 2016 titled ‘Tell Me It’s Real’ and peaked at number 56 on the UK Album Charts.

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The Poster:

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Typography:

The typography for the ‘Oceans’ EP poster is bold and eye-catching. When creating the text for the band’s name the editor has made sure to use capital letters as this stands out compared to lowercase letters. The band’s name is also the largest piece of text on the poster which suggests that it is the most important. This may have been done so that audiences who see the poster will recognise who is releasing new music straight away. Additionally, the font consists of thick lettering which emphasises the boldness of the title. On the other hand, the name of the EP ‘Oceans’ is in a less prominent font. It is also a lot smaller than the band’s name. Making this information smaller implies that the title is important but the name of the band is more important for the audiences to know. When looking at the poster as a whole I noticed that these are the only two pieces of information displayed. Typically, most posters have a release date and sometimes a website meaning that this example is unconventional. To ensure that my own album poster is similar to the majority of real products I plan to include these two features on my own. 

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Images:

The images presented on this EP poster act as a background. Raindrops on a window are presented which connotes feelings of sadness. This may be an emotion displayed through the music thereby suggesting the style of songs the audience may hear. It is not uncommon for indie-acoustic/folk posters to feature nature on their advertisements as many of the songs from this genre present elements of naturalism. This can be found through instruments such as the acoustic guitar or through the very raw emotions presented in the lyrics. At either side of the poster are darker shapes which are blurred by the foggy window. Personally, I like this unfocused effect that the ran creates and may consider applying this to my own poster. 

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Colours:

The colour scheme used for this poster is made up of white, black and variations of blue. Throughout the background, different shades of blue can be found. This is as the sky transitions from blue to a light shade of blue. Additionally, the blurred shapes either side of the poster create a darker blue colour. Using different shades of the same colour will always work well as it makes a gradient effect. 

The text on this poster is black. As the majority of the background is a light blue having a darker shade for the text will help there to be a contrast making it stand out more. This is important so that the audience can see the information clearly.

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Positioning:

The positioning of the images and text on a poster is highly important to so that the audience sees the information clearly. In this example, the images have been placed either side of the poster to create an area of space/light in the centre. Here the text has been displayed due to the lighter background and to fill in the empty space. Looking at the poster overall I noticed that it is presented in a landscape format. Although the majority of posters are presented in a portrait fashion I am considering breaking this convention and having mine landscape. 

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References:

https://en.wikipedia.org/wiki/Seafret

Poster: Every Kingdom – Ben Howard

Introduction to the Artist:

Benjamin John Howard (or Ben Howard as he is more commonly known) is a singer/songwriter from Devon in England. His first endeavour into the music scene was when he released his first EP ‘Games In The Dark’ in 2008. Some of the songs from this EP were later featured on his first album ‘Every Kingdom’ in 2011. At The Brit Awards 2013 Ben Howard was nominated for both Best Breakthrough Act and Best Male Solo Artist. He went on to win both of these categories. In more recent years Ben Howard has released another album titled ‘I Forget Where We Were’ in 2014.

‘I Forget Where We Were’ features songs such as:

• Small Things
• In Dreams
• She Treats Me Well
• Evergreen
• End of the Affair 
• Conrad

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The Poster:

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Typography:

When first looking at the album poster for ‘Every Kingdom’ by Ben Howard the artist’s name immediately stands out. This happens for a number of reasons. The first being due to the size of the text. Purposefully, the editor has made this piece of information the biggest so the audience will be able to instantly know who is bringing out new music. Its eye-catching nature also stems from the use of capital letters. This creates a bold look and emphasizes its ability to stand out. In regards to font, the editor has chosen a style with thick lettering as it is bigger than thin lettering.

Underneath the artist’s name is the title of the album. This piece of information uses exactly the same font as the first title but is less bold. This is due to the text being thinner. Keeping the same font style is essential for creating a consistent image which makes the overall poster look professional. Additionally, the size of the text is a lot smaller. By comparing the two to titles to each other it is clear that the title of the album is important but not as important as the artist’s name.

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Images:

The images used on this poster are split into the foreground and the background. In the foreground of the poster is a person who appears to be diving/swimming. They are entirely surrounded by the blue water and are alone. Having only one person displayed on the poster may imply that this album features songs about being isolated. Conveying emotions through images to describe the style of music on offer is something a lot of genres tend to do. This is something I will try to replicate in my own poster. Furthermore, the inclusion of the sea as the background is very conventional of the indie-acoustic/folk genre as many posters use images of nature to tie into the naturalistic style of the music.

 

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Colours:

The colour scheme for this album poster is a variation of blues and white. In the background of the poster is the sea. The differing levels of depth offer different shades of blue creating a gradient effect. Having this gradual change from light blue to dark blue looks a lot more visually pleasing than having blocks of colour. It is also a more realistic depiction of the sea.

The editor of this album poster has used white for all parts of the text. White is a shade that goes with every colour in the colour wheel. This makes it a good choice as it can be placed anywhere on the poster and not clash. Furthermore, having a white text against a blue background will create a contrast so that it stands out. Doing so will help audiences to be able to read the information clearly.

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Positioning:

The positioning of the text and images on this album poster is highly important. Audience’s need to be able to see what is written clearly so that they can retain all of the information. In this example the editor has placed the text in the top centre of the poster. This gives room for the images while still being eye-catching. The same has been done for the release date however, this time it is at the bottom. Moreover, the image displayed on the album poster is positioned in the centre. This has been done as the audience’s eyes naturally gravitate to the centre of the poster make it the focal point. In regards to the poster as a whole it has been presented in a landscape format. Although most album posters are portrait it isn’t uncommon to see landscape ones.

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References:

https://en.wikipedia.org/wiki/Ben_Howard

https://en.wikipedia.org/wiki/Every_Kingdom

https://en.wikipedia.org/wiki/I_Forget_Where_We_Were

Poster: Shangra La – Jake Bugg

Introduction to the Artist:

Jake Edwin Charles Kennedy (or Jake Bugg as he is more commonly known) is a singer/songwriter and musician from Nottingham in England. His breakthrough into music came when he submitted some of his music to the BBC. Hearing this they invited him to perform at Glastonbury 2011. After performing at the festival he gained popularity and eventually went on to release his first self-titled album ‘Jake Bugg’ in October 2012. In more recent years Jake Bugg has released another album titled ‘Hearts That Strain’. 

‘Hearts That Strain’ features songs such as:

• How Soon The Dawn 
• Waiting 
• Hearts That Strain
• Burn Alone
• Indigo Blue

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The Poster:

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Typography:

The typography used for this album poster is very bold. This is due to the use of capital letters which makes it stand out. In addition to this, the style of the font is very thick which helps to create an eye-catching piece of text. Another feature about the typography is the size of the text. Jake Bugg’s name is the largest text on the poster ensuring that audiences will recognise who is releasing new music. Underneath this is the title of the album. The title also uses the same font and is split from the artist’s name by a line. By having this line the information is easier to read.  

The smallest piece of text on the poster is the release date. This too uses the same font which creates a sense of consistency making the poster look professional. All of the text is aligned so that it falls underneath each other. This alignment makes it easy for the audience to see all the information in one place. 

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Images:

On this album poster is an image of the artist Jake Bugg. Typically, indie-acoustic/folk album posters have a picture of the artist on them as a way of illustrating what the artist looks like. This example conforms to this convention. Additionally, Jake Bugg is seen to be holding an guitar. Using this instrument as a prop suggests to the audience the type of music that will be on the album and helps them to make a decision as to whether to buy the album. In this case a guitar may imply towards the indie-acoustic/folk genre as this is an instrument that is often used.

The shadow of Jake Bugg is displayed on the wall behind him. Not only is this a clever way to fill in the empty space in the middle but it also acts as a way to separate the release date from the title of the album. Moreover, the shadow and the colour of the text are the same which makes it fit into the scene. 

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Colours:

The colour scheme for this poster is yellow, a burnt orange and black. Most posters only have three colours in their scheme so that there isn’t a colour clash. As yellow and orange are very close to each other on the colour wheel they go together. Additionally, black is a shade that usually goes with everything. Yellow as the background colour helps to make the entire poster stand out due to its bright nature. This means that audiences will be able to spot it. 

Burnt orange is used for the text. This colour is the same as the shadow of Jake Bugg so it looks good with the images. 

Furthermore, Jake Bugg wears black clothing in the image. This helps to break the yellow up so it doesn’t look like one block of colour. 

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Positioning:

The positioning of the text and images on the poster is of high importance as the audience need to be able to read all the information clearly. In this example, the information such as the album title and release date is positioned to the right of the poster. This technique is called the rule of thirds. By doing so the editor is not only filling up the empty space but creating a more interesting poster instead of having everything in the centre. The image of Jake Bugg also follows the same concept. 

 

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References:

https://en.wikipedia.org/wiki/Jake_Bugg

https://www.amazon.co.uk/Hearts-That-Strain-Jake-Bugg/dp/B0747DMTHZ

Poster: Babel – Mumford and Sons

Introduction to the Artist:

Mumford and Sons are a British band who formed in 2007. They are comprised of Marcus Mumford, Ben Lovett, Winston Marshall and Ted Dwane. Over the years their sound has formed into a classical folk style with their use of banjos, mandolin and classical guitar. In October 2009 Mumford and Sons released their first album ‘Sigh No More’ which reached number two in the UK Album Charts for February 2011. In more recent years the band have released a new album titled ‘Wilder Mind’. This topped the UK Album Charts at number one.

‘Wilder Mind’ by Mumford and Sons features songs such as:

•  Believe 
• The Wolf
• Just Smoke
• Monster
• Snake Eyes

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The Poster:

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Typography:

The typography used for the album poster is bold and stands out. The name of the band is in capital letters and is in an easy to read font. Features such as this will help the name to stand out on the page. This is especially important for audiences as if they are quickly walking by they will be able to receive the information quickly. Additionally, people who are already fans of the band will be able to recognise that they have new music out in a matter of seconds as the band name is the biggest piece of text on the page. 

Underneath the band name is the title of the album ‘Babel’. This text uses the same style font which creates consistency and looks professionally put together. Using too many different fonts may become hard to read and look unattractive. Furthermore, the title has been aligned so that it is underneath the band name. Again this looks professional and makes everything easy to read in one place. The size of the text is a lot smaller than the band name which suggests that it is important but not as important as the name of the band.   

At the very bottom of the poster is the release date of the album and the band website. Both texts have a different font. The font for the release date is elongated up and looks similar to art deco fonts. On the other hand, the font for the band’s website is in a more pointed font. Typically, album posters don’t mix lots of different fonts together as this can become confusing. However, in this case, it doesn’t clash too much.

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Images:

The poster for ‘Babel’ by Mumford and Sons features images in its foreground,mid-ground and background. Within the foreground of the poster are the band, Mumford and Sons. They appear to be sitting on a bench and a slightly disengaged with the activity going on behind them. Having an image of the band on the poster will help audiences to recognise who is realising the new music if they happen to quickly pass by it. 

In the mid-ground of the poster is a crowd of people. The editor of this album poster has made sure that the people look blurred and in movement. By doing so it makes the band in the foreground look more in focus while filling up an otherwise empty space in the mid-ground.  Additionally, blurring out the people in the background ensures that the audience doesn’t get confused at who is in the band. This is especially important for newer fans of the music. 

In the background of the poster is an old brick building. It is decorated with different flags. Typically, most indie-acoustic/folk album posters have naturalistic images such as the sea or the sky, however, this entire poster breaks this convention as more man-made structures are presented. Although this looks good for this certain album poster I may not choose to break this convention as I like the idea of adding images of nature on my poster. 

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Colours:

Typically most album posters follow a certain colour scheme. This usually is limited to three colours. However, in the album poster for ‘Bable’, a variety of different colours are used. The images of the building, the background people and the band all provide this with some of the colours being red, blue, white, yellow, green, brown, black etc. 

At the bottom of the poster, the grey floor is used as a background for the title of the album and band. The text that is displayed over the top of this is a grey/black colour. Personally, I think these two colours blend into each other which may make it harder for audiences to read. This is something I plan to avoid doing in my own poster as I want people to be able to see what has been written. 

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Positioning:

In regards to the images, it is evident that the band is positioned in the foreground as they are the focal point of the poster. Placing them here makes it easy for audiences to work out who they are. Furthermore, the all text is positioned underneath the band so that it is easy for people to read it in one clear space. 

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References:

https://en.wikipedia.org/wiki/Mumford_%26_Sons

https://en.wikipedia.org/wiki/Wilder_Mind

https://en.wikipedia.org/wiki/Sigh_No_More_(Mumford_%26_Sons_album)

Poster: All The Little Lights – Passenger

Introduction to the Artist:

Michael David Rosenburg is an English singer/songwriter from Brighton in East Sussex. He is more commonly known by his stage name Passenger. Originally, Passenger was a band however in 2009 they split up and Michael kept the band name for himself. His biggest success was the song ‘Let Her Go’ which reached number one in the UK singles charts. This single was then followed up by the album ‘All The Little Lights’ which was released in February 2012. Since then Passenger has gone on to release another album titled ‘Whispers’.

Passengers newest album ‘Young as the Morning Old as the sea’ features songs such as:

• Everything
• If You Go
• Somebody’s Love
• Young as the morning Old as the Sea
• Home

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The Poster:

 

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Typography:

The typography used for the artist’s name appears to the audience as very bold and stands out in the poster. Capitalisation of each letter helps the entire word to look eye-catching. This is further emphasised by the slight spacing out of each letter in his name which makes the word look bigger. An attention-grabbing piece of typography is important for the artist’s name as it is the most important piece of information on the poster and will need to be read easily by audiences who quickly pass the poster.

The title of the album is again presented in capital letters with slight spacing. However, this size of the text is smaller than the artist’s name. Consistency has been displayed through the continuation of the same font. Overall this makes the writing look professional and void having clashing fonts. 

At the bottom of the poster, there is some information about what the album includes. It reads “Includes the singles ‘Let Her Go’ and ‘Holes'”. This text is displayed in bold capital letters which again captures the audience’s attention. However, the spacing of the letters isn’t as far apart as the title. This may have been done so that it draws attention to it but not as much as the title.

 

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Images:

The poster for Passenger’s ‘All The Little Lights’ album offers images of a rainbow sky and silhouettes of plants and bushes. At the top of the sky are tiny dots which appear to look like stars. This may be a reference to ‘Little Lights’ which is a common concept that editors do when creating an album poster. Further down towards the middle of the poster the audience can see that a rainbow sky has been used. This brightness of colour helps to draw attention as it is eye-catching. In the mid-ground, the silhouette of the plants/bushes is displayed. The idea of adding in nature to the poster is a very common convention of the indie-acoustic/folk genre. 

 

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Colours:

Typically posters will have a set colour scheme of three colours to avoid a messy looking poster. However, this poster uses the entire colour spectrum as well as black and white. Rainbow colours are illustrated in the background of the poster. They serve to give colour and act as a good base for the text to be written on. In the midground of the poster is a black silhouette of plants and bushes. Adding black at the bottom of the rainbow creates a good base for the writing at the bottom of the page. 

The writing at the bottom of the page is white. When editing this poster this colour has specifically been chosen so that it contrasts the black midground. This will ensure that the information is seen and looks easy to read for audiences. Additionally, the same principle has been done with the title. However, the yellow text has been contrasted against a dark blue background. 

 

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Positioning:

The images on the poster are presented to be part of the background. This means that they are positioned to take up the entire space. At the top of the poster, Passenger’s name and the album name are positioned. They are placed in the top centre against a dark blue background. Clearly, the editor of the poster has done so so that the text will stand out against the background making it easy to read. Similarly, the editor has also positioned the text at the bottom of the poster to be in the centre as it stands out against the black background. It also is in line with the text at the top which makes it look professional. 

 

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References:

https://en.wikipedia.org/wiki/Passenger_(singer)

Poster: White Winter Hymnal – Birdy

Introduction to the Artist:

Jasmine Lucilla Elizabeth Jennifer van der Bogaerde better known by her stage name Birdy is a singer/songwriter from Hampshire England. Her career as a singer first began in 2008 where she won at Open Mic Night Uk. From there she went on to release a cover of ‘Skinny Love’ by Bon Iver. This reached number 14 in the UK Singles Charts and gained a platinum certification in Australia six times. Birdy then went on to release a full album self-titled ‘Birdy’. This reached the number one spot in Australia and Belgium. 

Birdy’s newest album ‘Beautiful Lies’ features songs such as:

•  Shadow
• Words
• Keep Your Head up
• Growing Pains
• Lifted 

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The Poster:

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Typography:

The typography for this poster appears to be very art deco inspired. Birdy’s name is the first bit of information the audience sees. This is as the size of the font is the largest and all the letters are in block capitals. Presenting the text in this way makes the information stand out to the audience when they walk past the poster. Underneath this is the name of the album and the date it is released. This section also carries on the same font which looks professional.However, the size of this text is smaller than the first. This suggests that the second piece of information is less important but still necessary to have on the poster. Additionally, the alignment of the text is underneath the artist’s name which looks clean and consistent. 

 

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Images:

Featured in the poster is an image of Birdy. She is wearing a red jumper, a pink flowing skirt and black boots. Behind her is an old and decaying looking blue wall. Many album posters feature their artists as a way to display to the audience who the maker of the music is. This poster conforms to that convention. Furthermore, people who are already fans of Birdy will be able to recognise her and understand that she has a new album out willing them to go and buy it. Her overall image looks very natural in regards to her makeup and outfit which is another convention of the indie-acoutic/folk genre. 

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Colours:

It is hard to pinpoint the exact colour scheme of this album poster. However, I would say that the main colours used are blue, black and white. The text that displays her name and the album title are both white and are contrasted against a black background. This has been purposefully done so that it is easy to read and stands out. 

When looking at the background of the poster I have noticed that there is a gradient from blue to black. This makes the transition from the blue to black look more professional and blended. It also allows for the text and Birdy to both stand out against their backgrounds. 

Birdy’s outfit is made up of the colours red and pink. In contrast with the blue background, these three colours clash making her stand out to the audience. This may have been done on purpose to make her eye-catching to people. 

 

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Positioning:

When looking at the positioning of the image on the poster it is evident that the editor has used the rule of thirds. This is where the focal point of the photo is centred to the far left or far right of the camera grid to create a more interesting shot. In this case, Birdy has been centred to the far left of the poster which allows the text to be on the far right. Using this technique also allows for more room in regards to text. The posters itself is landscape which is less common for album posters as the majority are portrait.

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References:

https://en.wikipedia.org/wiki/Beautiful_Lies_(Birdy_album)

https://en.wikipedia.org/wiki/Birdy_(singer)

Poster: Plus – Ed Sheeran

Introduction to the Artist:

Ed Sheeran is a singer, songwriter and producer from West Yorkshire. He first rose to fame in 2011 with his song ‘The A-Team’ which reached into the top ten in countries such as Australia, New Zealand and Scotland. The next year Ed Sheehan went on to win a Brit Award for the Best Male Solo Artist and British Breakthrough Act. Following the success of Plus Sheeran related his second album Multiply in 2014. This reached number one in the album charts and received a Brit Award for Album of the Year. More recently, Sheeran has released his new album Divide in March 2017.

His newest album ‘Divide’ features song such as:

• Galway Girl
• Barcelona
• Nancy Mulligan 
• Castle on the Hill

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The Poster:

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Typography:

The typography used for Ed Sheeran’s album poster is very similar to that of a typewriter. A font such as this creates a bold impact even though it isn’t in capital letters. The splodges that occur on some of the letters help enforce the boldness without the need for capitalisation. Furthermore, the size of the artist’s name is big in comparison to all the other text on the poster. This suggests that this piece of information is the most important and therefore needs to stand out to the audience the most. 

The title of the album is ‘+’. Rather than having the name of the album spelt ‘Plus’ the editor has deliberately used the sign instead. This without the need for words signifies to the audience the title of the album in a quicker way. Additionally, underneath the plus sign the sentence “The No.1 Album” is used. This sends a message to the audience that the music is highly rated by the general public and therefore must be good. The font for this sentence is the same as the artist’s name at the top. Consistency in the style helps the poster to look professional and avoids any clashing fonts.  

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Images:

The main image that the audience notices first is a photo of Ed Sheeran who is the artist for the album. In the photo, it appears that he is looking down and smiling which may suggest that this album is full of positive songs as his smile connotes happiness. Additionally, the photo also looks like a candid which reinstates the natural vibe of the indie acoustic genre. 

At the bottom left-hand corner of the poster, another image is displayed. This is the album cover. Illustrating this on the poster will help people who want to buy the album to identify what it looks like and buy it in shops. 

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Colours:

A colour scheme of orange, black and white has been used on this poster. These colours may have been selected as they stand out next to each other which will help the poster to look eye-catching next to other posters. For example, the text for the artist’s name is white and stands out against a black background. Furthermore, a blue tint has been used on the large photo of Ed Sheeran which clashes with the orange, black and white colour scheme. However, this may have been done on purpose to make the image stand out to people thereby remembering what Ed Sheeran looks like. Personally, I dislike the clash in colour scheme as I think it looks weird and unprofessional.

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Positioning:

The image of Ed Sheeran has been placed in the top centre so that the audience will notice this straight away. After this, they will see the name of the artists as this is placed directly underneath the picture and in the centre of the poster. The centre spot of any advert is highly important as this is typically the first place people look when they see a poster. This is especially important as someone who is walking by for three seconds will be able to quickly see who has a new album out and will take all the information they need in short amount of time. Underneath the artist’s name is the album name. This has been positioned here as it fits in with the alignment of the text which looks professional. 

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References:

https://en.wikipedia.org/wiki/Ed_Sheeran

Poster: Long Way Down – Tom Odell

Introduction to the Artist:

Tom Peter Odell (or Tom Odell as he is more commonly known) is a singer/songwriter from Chichester in West Sussex. He rose to fame in 2012 when he released his debut extended play ‘Songs From Another Love’ which won him a BRIT’s Critics Choice Award in early 2013. Odell’s audio album then debuted in 2013 titled ‘Long Way Down’. 

His most famous album ‘Long Way Down’ features song such as:

• Another Love
• Sirens
• Grow Old With Me
• Hold Me

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The Poster:

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Typography:

The typography used for the artist’s name and album name on this poster is very bold. Capitalised letters for both name and title help to make both pieces of information stand out which is useful for audiences passing by the poster quickly as they will be able to understand that Tom Odell has a new album out. In addition to the capital letters used the typography in this section of the poster is thick which makes it, even more, eye-catching. In regards to the size of the text, it has been structured to be the biggest font on the poster. This is as it is the most important piece of information displayed. 

Further down the poster a little bit of information is revealed about the artist and his achievements. It says that he is “The Brits critics’ choice award winner 2013”. Although the size of this text is a lot smaller than the title capital letters have been used which carry on the bold theme in the text. Furthermore, use of the same font creates a consistent image which reduces the risk of having too many fonts which can sometimes look confusing and unattractive.  

The last bit of information the audience sees is the date of the album’s release. As this size of the date is bigger than the mention of the awards it is evident that it is more important. An editor will purposely make more important pieces of information bigger so that audiences will spot these first. This is especially important to do so if and read is walking by for 3 seconds.  

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Images:

Tom Odell is featured on the poster. He is presented in a short focus mid shot. This type of shot has been used by the editor to ensure that the audience isn’t distracted by the background and so that they only focus on Tom. Additionally, the aesthetic that the short focus brings to the image looks professional. The use of a mid shot also ensures that the audience can see the artist clearly and will, therefore, be able to recognise that it is him. 

 At the bottom of the album poster, the Brit Awards logo is presented. The Brit Awards are famous music awards event in which artists are recognised for their music. Linking this artist to the Brit Awards will suggest to newer audiences that he is a celebrated artist with recognition. This may make them want to buy the album as they know it is approved by critics. 

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Colours:

The main colour scheme in the album poster is gold, white and blue. Gold is used for the title of the album whereas white is used for the artist’s name. Having two different colours for the different piece of information helps to separate them clearly for the audience. This is especially important if someone is walking past the poster as they will be able to quickly understand which is which. White is also used for the date displayed at the bottom of the poster. As this is contrasted against a dark background it stands out. This, therefore, helps audiences to read it clearly.

As well as the designated colour scheme there are also other elements of colour. An example of this is Tom Odell himself. The colour of his skin and hair stands out against the mostly dark background. A contrast such as this will help him to be eye-catching drawing more attention to him. 

 

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Positioning:

The title of the artist and album is located at the top of the poster. This has been done so that it is the first thing audiences will read as it is the most important. Next, the image of Tom Odell has bee positioned to conform to the rule of thirds technique. This is where an image is placed in the left or right line of a camera grid creating a more interesting and professional looking shot. Using this technique also allows room for text about the album on the poster. The majority of other information such as the date and awards have been placed in the bottom left corner of the poster. This is as it is less important but still necessary. It also helps to fill up empty gaps in the poster. 

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References:

https://en.wikipedia.org/wiki/Tom_Odell

Gantt Chart Check In #2

So far I have completed both my music video analysis posts and my digi-packs. This means that I am on track with my work and will have enough time to complete my poster analysis. Having a gantt chart has so far proved to be very beneficial for my time management which was something I wanted to improve on from last year. Hopefully, I can keep this going for my future posts and not fall behind.